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Social Media and Spending Habits: How Influencers Are Changing the Way We Shop Online Do you listen to the reviews of influencers or celebrities you follow on social media? Have you ever made a purchase because of what they’ve shared or said? Without a doubt, social media is having an impact on the way we shop. A lot of consumers pay attention to what the people they follow are choosing to share. But there are certain rules influencers have to follow to make it obvious if they’ve been paid to promote a product or service or been gifted any items. In this guide, we look at how influencers can indeed influence our shopping behavior and share what to be wary of.